Bayly Group | Product Design and Industrial Design Company Melbourne | Industrial Design Consultancy Australia | Industrial Designers

+61 3 9413 9000

OneWell SUMO fishing lure

Sumo, the latest product offering from OneWell Fishing.

Collaboration

OneWell Fishing is a start up company looking to differentiate itself in the market through high quality, high performance products and they engaged Bayly to assist them with achieving this goal. The objective of the new lure was to aim at specific fish species and this demanded a close working relationship between OneWell and Bayly to ensure the lure's optimum performance.

Process

Bayly worked side by side the OneWell team from concept development through to the critial 3D modeling in order to maintain the consistant product aesthetics and performance outlined in the initial brief. With performance being of primary importance, prototypes were used to test various profiles and weight distributions to determine the optimum lure layout and its ability to 'swim' as required.

Innovation

The Sumo range is a first for the One Well Fishing company and exceeded expectations across all areas including product finish, quality and performance.

Check out the full range of lures at www.onewellfishing.com.au

WHAT WE DO

Research

Drawing insights from consumers can often lead to the most ground breaking development in a products design
Design

We combine research with an understanding of your business goals, market environment and capabilities to design the experience specific to your product
Develop

We create the detailed characteristics of the hardware and components and make sure that all the bits work together
Prototype & Test

Assessing the viability of an idea to minimise risk in production before making it a reality.
Produce

We design the consistent and reliable delivery of the experience by focusing on simplifying manufacturing and delivery processes.